Behind the HYPE: How Hasselblad Became the Camera for Space Exploration

Founded and based in Gothenburg, Sweden, Hasselblad produces some of the world's most lauded cameras. Used for purposes as far-flung as Karl Lagerfeld's Chanel photoshoots and photographing Apollo 11's moon landing, the Hasselblad name instantly evokes images of premium quality, pristine visuals and appealing design. But how did a once-humble Swedish camera company stake out such a lofty place in the world of photography over the last 80 years? How do cameras that cost up to $47,000 USD find fav...